Rob Shorrock

 Having just washed a rather smelly dog I noticed that the dog shampoo was described as an 'aromatherapy shampoo'. Why dogs need an aromatherapy shampoo defeats me. My dog's behaviour during and after the bathing experience appears to be no different.

The Bad Science Forums is currently debating the topic Homeopathy for Dogs, but more importantly the evidence for homeopathy actaully working. I liked the following: 

1. Do a small, rubbish study, publish it as a pilot study so none can really complain its rubbish.
2. Draw tentative positive conclusions that are not really born out by the data but couch them in speculative terms.
3. Release a press release announcing new and conclusive evidence for the efficacy of homeopathy.
4. Add study to list of positive evidence for homeopathy and circulate to Hpath students, practitioners and true believers.
5. Complain these studies are not included in meta-analysis. Use this as further evidence of conspiracy against homeopathy.
6. Do another small rubbish study in an unrelated area to the first study.
7. as 2

You could apply this sequence to a whole range of quack therapies.